This Really Pisses Me Off August 8, 2009
Posted by Copywriting Fool in Clients, Copywriting.trackback
So I’m helping a client run a teleseminar.
She’s got the audience all worked up — even though I don’t know what the hell she’s talking about.
Then, off the cuff, she says, “Anybody who leaves a comment on my blog will get a free consultation with me.”
Brilliant. Really fucking brilliant.
Do you know how many people are on this call? Like 200, or close to it.
Next thing you know, she’s got nearly a hundred comments on her blog.
Of course, she comes to me all in a panic and wanting to know what to do.
The Copywriting Fool: “Well, ummm, I’d suggest givin’ ‘em their free consults.”
The Client: “But I can’t. It would take too much time. We have to do something else.”
The Copywriting Fool: “Oh, I get it. So you want me to figure out a way to tell everybody you lied without making you look bad.”
Hey, I got a better idea! Why not deliver what you promised?
Ah, the life of a copywriting fool. Ain’t it great?
